• Aubrie Layne

Why Selling Your House on Your Own in 2021 Is a Mistake

There are many benefits to working with a real estate professional when selling your house. During challenging times, like what we face today, it becomes even more important to have an expert you trust to help guide you through the process. If you’re considering selling on your own, known in the industry as a For Sale By Owner (FSBO), it’s critical to consider the following items.

1. Your Safety Is a Priority Your safety should always come first, and that’s more crucial than ever given the current health situation in our country. When you FSBO, it is incredibly difficult to control entry into your home. A real estate professional will have the proper protocols in place to protect not only your belongings but your health and well-being too. From regulating the number of people in your home at one time to ensuring proper sanitization during and after a showing, and even facilitating virtual tours, real estate professionals are equipped to follow the latest industry standards recommended by the National Association of Realtors (NAR) to help protect you and your potential buyers.

2. A Powerful Online Strategy Is a Must to Attract a Buyer Recent studies from NAR have shown that, even before COVID-19, the first step 43% of all buyers took when looking for a home was to search online. Throughout the process, that number jumps to 97%. Today, those numbers have grown exponentially. Most real estate agents have developed a strong Internet and social media strategy to promote the sale of your house.

3. There Are Too Many Negotiations Here are just a few of the people you’ll need to negotiate with if you decide to FSBO:

  • The buyer, who wants the best deal possible

  • The buyer’s agent, who solely represents the best interest of the buyer

  • The inspection company, which works for the buyer and will almost always find challenges with the house

  • The appraiser, if there is a question of value

As part of their training, agents are taught how to negotiate every aspect of the real estate transaction and how to mediate the emotions felt by buyers looking to make what is probably the largest purchase of their lives.

4. You Won’t Know if Your Purchaser Is Qualified for a Mortgage Having a buyer who wants to purchase your house is the first step. Making sure they can afford to buy it is just as important. As a FSBO, it’s almost impossible to be involved in the mortgage process of your buyer. A real estate professional is trained to ask the appropriate questions and, in most cases, will be intimately aware of the progress being made toward a purchaser’s mortgage commitment. You need someone who’s working with lenders every day to guarantee your buyer makes it to the closing table.

5. FSBOing Is Becoming More Difficult from a Legal Standpoint The documentation involved in the selling process is growing dramatically as more and more disclosures and regulations become mandatory. In an increasingly litigious society, the agent acts as a third-party to help the seller avoid legal jeopardy. This is one of the major reasons why the percentage of people FSBOing has dropped from 19% to 8% over the last 20+ years.

6. You Net More Money When Using an Agent Many homeowners think they’ll save the real estate commission by selling on their own. Realize that the main reason buyers look at FSBOs is because they also believe they can save the real estate agent’s commission. The seller and buyer can’t both save on the commission.

A study by Collateral Analytics revealed that FSBOs don’t actually save anything by forgoing the help of an agent. In some cases, the seller may even net less money from the sale. The study found the difference in price between a FSBO and an agent-listed home was an average of 6%. One of the main reasons for the price difference is effective exposure: “Properties listed with a broker that is a member of the local MLS will be listed online with all other participating broker websites, marketing the home to a much larger buyer population. And those MLS properties generally offer compensation to agents who represent buyers, incentivizing them to show and sell the property and again potentially enlarging the buyer pool.” The more buyers that view a home, the greater the chance a bidding war will take place, potentially driving the price higher, too.

Bottom Line Listing on your own leaves you to manage the entire transaction by yourself. Why do that when you can hire an agent and still net the same amount of money? Before you decide to take on the challenge of selling your house alone, let’s connect to discuss your options.

Follow me on Instagram for more tips!! Happy House Hunting! Aubrie Layne-Rodriguez

Steel Door Realty- Proudly serving Houston Dallas Texas Hill Country

other resources- Why FSBO sales fail, by Realtor.com

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BIO 2021

Aubrie Layne, a luxury real estate specialist, possesses the winning combination of loyalty and confidentiality. Having a firm grasp on Houston’s premier neighborhoods, her knowledge and strong work ethic have garnered her a clientele from all over the world. Considered an insider, she is the consummate professional who focuses on fine properties inside the loop, Montrose, The Heights and up and coming areas like Eado.


A native Houstonian, Aubrie was raised in California and returned to Texas in 2001. A beauty prodigy, at age 12 she started her first business and by 20 years old she was promoted to the prestigious position of a global makeup artist with Laura Mercier. She represented the brand in Asia, Europe, and The Americas with regular work for the Paris and New York Fashion Weeks. Aubrie has 25 years of experience as a makeup and eyebrow specialist winning BEST of multiple categories in the beauty industry. She was recently named one of Houston’s top 26 Most Stylish People by the Houston Chronicle. 


With her thumb on the pulse of what’s happening in Houston and a family of real estate entrepreneurs, a career in residential real estate was an obvious choice for this organized, highly driven, motivated professional. Aubrie strives for excellence in all things and is committed to the priorities of her clients. Employing a solid referral base and many high profile clients, she is an excellent listener and problem solver who thrives under pressure and loves the challenge of making certain that any transaction is a “win-win” for all parties involved.


Aubrie is a member of the National Association of Gay and Lesbian Real Estate Professionals, National Association of Realtors, the Texas Real Estate Commission, and Texas Association of Realtors.


A die-hard HLSR volunteer with the Houston Livestock Show and Rodeo Souvenir Program Committee, Aubrie is on the Goody Girls Cook-Off Team. She was the 2015 Adult Honoree for the Arthritis Foundation Bone Bash Gala where over $300,000 was raised for the charity event. She is an Arthritis Foundation Houston Junior Board and committee member. A bonus mom to three boys in college, Aubrie is engaged to a financial planner,a perfect power couple-empty nesters.

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